Department of Creative Affairs
The must-read newsletter for marketers who mean business.
Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.
The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.
New data on why independents hold up better when things go wrong.
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.
Two approaches to social-first marketing. Only one is building a brand.
Screen fatigue is real. The brands that treat every digital moment as a gateway are the ones earning what's left.
Why your CFO should care about creative quality
Deepfakes, the 'AI stink', and the new economics of trust
Reports of extinction have been greatly exaggerated
