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What makes brands cool, according to marketing science

Guest author Matthew Knight rebuts reports that strategic thinking is scarce in marketing

A poll shows strategic thinking is in short supply and industry conditions aren't helping

The amount of time spent alone with media has risen dramatically over the past 25 years

Think How Brands Grow has nothing to say about how challengers gain market share? Think again, says Byron Sharp.

Strip out the founder story and the Phia scandal becomes an argument about what has happened to marketing measurement in an age of media fragmentation.

Systems and AI without creative thinking produces nothing worth scaling

Only 12% of the people running marketing came up through brand. The mid-market brands that most need brand building are the ones least likely to have anyone with the capability.