Archive

Dive into a collection of past posts and rediscover timeless content.

Sep 11, 2026

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3 min read

How (small) brands grow

Think How Brands Grow has nothing to say about how challengers gain market share? Think again, says Byron Sharp.

James Swift

Aug 21, 2026

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7 min read

Nepo baby scandal?

Strip out the founder story and the Phia scandal becomes an argument about what has happened to marketing measurement in an age of media fragmentation.

Amar Chohan

Aug 7, 2026

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5 min read

Hardware and software

Systems and AI without creative thinking produces nothing worth scaling

Amar Chohan

Jul 24, 2026

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4 min read

Long on belief, short on skill

Only 12% of the people running marketing came up through brand. The mid-market brands that most need brand building are the ones least likely to have anyone with the capability.

Amar Chohan

Cannes Lions Admits It Was Never About Creativity

Jul 10, 2026

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4 min read

Cannes Lions Admits It Was Never About Creativity

Why the festival's focus on the infrastructure underpinning creativity is exactly where it needs to be - and this year's takeaways for brands large and small

Amar Chohan