Archive

Dive into a collection of past posts and rediscover timeless content.

Jun 12, 2026

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8 min read

The wrong World Cup

Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.

Amar Chohan

May 29, 2026

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6 min read

Retiring the Animal

The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.

Amar Chohan

May 8, 2026

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4 min read

When the shit hits the fan

New data on why independents hold up better when things go wrong.

Amar Chohan

Apr 24, 2026

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5 min read

Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

Amar Chohan

Apr 10, 2026

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9 min read

The death spiral

Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.

Amar Chohan