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Archive

Dive into a collection of past posts and rediscover timeless content.

We're going to need a bigger brief

Mar 27, 2026

•

7 min read

We're going to need a bigger brief

A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan

Amar Chohan
Amar Chohan
Everything is changing. That's the good news.

Mar 13, 2026

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9 min read

Everything is changing. That's the good news.

The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.

Amar Chohan
Amar Chohan
Social-first is not a strategy.

Feb 27, 2026

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10 min read

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

Amar Chohan
Amar Chohan
The dopamine diet

Feb 13, 2026

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8 min read

The dopamine diet

Screen fatigue is real. The brands that treat every digital moment as a gateway are the ones earning what's left.

Amar Chohan
Amar Chohan
The cost of playing it safe

Jan 30, 2026

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7 min read

The cost of playing it safe

Why your CFO should care about creative quality

Amar Chohan
Amar Chohan
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