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Archive

Dive into a collection of past posts and rediscover timeless content.

Proof of human

Jan 16, 2026

•

9 min read

Proof of human

Deepfakes, the 'AI stink', and the new economics of trust

Amar Chohan
Amar Chohan
The CMO is dead. Long live the CMO.

Dec 12, 2025

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6 min read

The CMO is dead. Long live the CMO.

Reports of extinction have been greatly exaggerated

Amar Chohan
Amar Chohan
YouTube wants to be TV. Influencers want to be media. What now?

Nov 28, 2025

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10 min read

YouTube wants to be TV. Influencers want to be media. What now?

A practical guide to the channels fighting for your 2026 budget

Your AI productivity gains are about to become worthless

Nov 14, 2025

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8 min read

Your AI productivity gains are about to become worthless

Why speed and efficiency alone won't survive the next two years

Credibility is the new brand currency

Oct 31, 2025

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10 min read

Credibility is the new brand currency

Maintaining trust when nobody trusts anything

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