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James Swift
James Swift
The science of cool

Oct 9, 2026

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3 min read

The science of cool

What makes brands cool, according to marketing science

James Swift
James Swift
Marketing's most scarce skill

Sep 25, 2026

•

2 min read

Marketing's most scarce skill

A poll shows strategic thinking is in short supply and industry conditions aren't helping

James Swift
James Swift
44% is the loneliest number

Sep 18, 2026

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3 min read

44% is the loneliest number

The amount of time spent alone with media has risen dramatically over the past 25 years

James Swift
James Swift
How (small) brands grow

Sep 11, 2026

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3 min read

How (small) brands grow

Think How Brands Grow has nothing to say about how challengers gain market share? Think again, says Byron Sharp.

James Swift
James Swift

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