Department of Creative Affairs
The must-read newsletter for marketers who mean business.
The emerging division of labour between AI and human creators
The strategic battle for trust in a world of technical sameness
Zero-click hasn't made brands invisible, it's made them indistinguishable.
Avoiding the ouroboros of artificial intelligence requires having a point.
The future of sports marketing isn't about where you put your logo — it's about which stories you help write. Women's soccer is redefining what sponsorship can become.
What P.Louise's £1.5M live event reveals about CRM strategy
Why boards should care and what to do about it
How Jack Daniel’s rebuilt cultural credibility through creator alignment, narrative-led content and a social-first rethink.
Observations from a watershed moment on the Croisette.
Awards shape who gets seen, not just celebrated
The industry's best talent is walking away — and smart marketers are choosing independents
Most brands can't copy Unilever's budget — but they can steal its intent.
