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Matthew Knight
Matthew Knight

Matthew Knight is chief freelance officer at Outside Perspective, a community network of over 5,000 independent and freelance strategy professionals, across brand, comms, innovation, social, content, insight and beyond.

What strategy shortage?

Oct 2, 2026

•

5 min read

What strategy shortage?

Guest author Matthew Knight rebuts reports that strategic thinking is scarce in marketing

Matthew Knight
Matthew Knight

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