Aug 21, 2026
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7 min read
Strip out the founder story and the Phia scandal becomes an argument about what has happened to marketing measurement in an age of media fragmentation.
Aug 7, 2026
5 min read
Systems and AI without creative thinking produces nothing worth scaling
Jul 24, 2026
4 min read
Only 12% of the people running marketing came up through brand. The mid-market brands that most need brand building are the ones least likely to have anyone with the capability.
Jul 10, 2026
Why the festival's focus on the infrastructure underpinning creativity is exactly where it needs to be - and this year's takeaways for brands large and small
Jun 12, 2026
8 min read
Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.
May 29, 2026
6 min read
The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.
May 8, 2026
New data on why independents hold up better when things go wrong.
Apr 24, 2026
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
Apr 10, 2026
9 min read
Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
Mar 27, 2026
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
Mar 13, 2026
The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.
Feb 27, 2026
10 min read
Two approaches to social-first marketing. Only one is building a brand.
Feb 13, 2026
Screen fatigue is real. The brands that treat every digital moment as a gateway are the ones earning what's left.
Jan 30, 2026
Why your CFO should care about creative quality
Jan 16, 2026
Deepfakes, the 'AI stink', and the new economics of trust
Dec 12, 2025
Reports of extinction have been greatly exaggerated
Sep 5, 2025
Avoiding the ouroboros of artificial intelligence requires having a point.
Aug 8, 2025
What P.Louise's £1.5M live event reveals about CRM strategy
Jul 24, 2025
3 min read
Why boards should care and what to do about it
Jun 22, 2025
Observations from a watershed moment on the Croisette.
May 23, 2025
11 min read
The industry's best talent is walking away — and smart marketers are choosing independents
Feb 13, 2025
When 102 ads fight for attention in 51 minutes, who really wins?
