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Archive

Dive into a collection of past posts and rediscover timeless content.

The system behind social commerce success

Aug 8, 2025

•

10 min read

The system behind social commerce success

What P.Louise's £1.5M live event reveals about CRM strategy

Amar Chohan
Amar Chohan
Our latest deep dive: Return on Social

Jul 24, 2025

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3 min read

Our latest deep dive: Return on Social

Why boards should care and what to do about it

Amar Chohan
Amar Chohan
20M views without traditional ads

Jul 8, 2025

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7 min read

20M views without traditional ads

How Jack Daniel’s rebuilt cultural credibility through creator alignment, narrative-led content and a social-first rethink.

The end of marketing as we know it

Jun 22, 2025

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8 min read

The end of marketing as we know it

Observations from a watershed moment on the Croisette.

Amar Chohan
Amar Chohan
The awards blind spot

Jun 6, 2025

•

11 min read

The awards blind spot

Awards shape who gets seen, not just celebrated

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