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Archive

Dive into a collection of past posts and rediscover timeless content.

Researchers analyse ChatGPT ads, not impressed

Nov 3, 2026

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2 min read

Researchers analyse ChatGPT ads, not impressed

Visitors from ChatGPT ads less like to buy than paid search traffic

James Swift
James Swift
Mattel finds Lego-free space to poach kidults

Nov 2, 2026

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1 min read

Mattel finds Lego-free space to poach kidults

Toy maker in Australia sold its new constructions sets on a car listings platform

James Swift
James Swift
E.l.f. sells beauty with silly

Oct 30, 2026

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1 min read

E.l.f. sells beauty with silly

New haircare ads go goofy in a category fixated on glamour

James Swift
James Swift
Coke: Don't let love be your guide

Oct 30, 2026

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3 min read

Coke: Don't let love be your guide

Coca-Cola wants to change behaviours instead of attitudes

James Swift
James Swift
Holiday spending outlook

Oct 23, 2026

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3 min read

Holiday spending outlook

Brits are cheap but chipper, Americans are spooked but spending

James Swift
James Swift
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